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Sam Lauron

Sam Lauron

Content Writer

Sam is an Austin-based content writer who writes about all things creator economy, social media, and B2B marketing.

28 Articles

  • Category Science of Influence

    9 min read

    Jul 9, 2026

    How sports and fitness brands are scoring with creator campaigns

  • Category Data & Research

    7 min read

    Jul 7, 2026

    How back-to-school became a summer-long creator event

  • Category Science of Influence

    10 min read

    Apr 21, 2026

    What a Q4 CPG campaign taught us about influencers’ real ROI

  • Category Data & Research

    9 min read

    Jun 1, 2026

    The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t

  • Category Expert Perspectives

    6 min read

    Jun 18, 2026

    Meet the LGBTQ+ creators redefining what brand partnerships look like

  • Category Science of Influence

    11 min read

    Apr 22, 2026

    The creators brands keep coming back to

  • Category Science of Influence

    11 min read

    Apr 10, 2026

    Inside 5 food and beverage influencer campaigns that delivered measurable ROI

  • Category Data & Research

    7 min read

    Dec 22, 2025

    Why 70% of top-performing brands are ditching one-off creator deals

    Why 70% of Top-Performing Brands are Ditching One-Off Creator Deals

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