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Sam Lauron

Sam Lauron

Content Writer

Sam is an Austin-based content writer who writes about all things creator economy, social media, and B2B marketing.

23 Articles

  • The $50K opportunity in underserved holiday campaigns in 2026

    The $50K Opportunity in Underserved Holiday Campaigns in 2026
  • Why 70% of top-performing brands are ditching one-off creator deals

    Why 70% of Top-Performing Brands are Ditching One-Off Creator Deals
  • How 5 CPG brands turned influencer investment into measurable results

  • 10 min read

    May 7, 2026

    Mother’s Day is a $38 billion opportunity: Most brands are missing it

  • What a Q4 CPG campaign taught us about influencers’ real ROI

  • The creators brands keep coming back to

  • Inside 5 food and beverage influencer campaigns that delivered measurable ROI

  • Social Listening Strategy: Practical Ways to Learn From Social Conversations

    Winning Social Listening Strategies That Turn Online Chaos Into Clear Direction

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