One invite at a time, Clubhouse is positioning itself as an engaging marketing tool for your brand.
The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry.
Ready to jump in on the Clubhouse action? We’re sharing 4 ways to establish an engaging marketing strategy — this is one conversation you’ll want to tune into!
4 Ways to Market Your Brand on Clubhouse
Clubhouse presents an opportunity for brands and creators to reach new audiences and build new connections.
If you want to include Clubhouse marketing in your brand strategy, here are four ways to optimize your presence for growth:
Still getting up to speed with Clubhouse marketing? Discover everything you’ll need to get started in our What Is Clubhouse? blog post.
#1: Optimize Your Clubhouse Brand Bio
The first three lines of your Clubhouse bio are shown in your profile’s preview — so it’s a good idea to stand out.
According to String Nguyen, a trusted marketing and brand expert on the platform, “your first three lines set intention and credibility. With clear brand positioning, you’ll be able to amplify and attract your community.”
In simple terms? Be clear about who you are and what you do. Spell out how you can help fellow Clubhouse users.
Beyond the first three lines, make your bio as informative and engaging as possible with relevant accolades, social proof, and features in media.
It’s also a good idea to add relevant keywords to optimize your chances of being found on Clubhouse’s explore page.
Most importantly, don’t forget to let people know how to connect with you and what rooms or clubs you host.
TIP: Format your bio by adding line breaks to emphasize notable details.
#2: Join Industry-relevant Rooms and Conversations
Speaking up is literally the name of the game when it comes to Clubhouse. And it’s the easiest way to gain exposure and build brand awareness.
Be active — join rooms that are relevant to your industry and use the stage to your advantage.
However, don’t speak for the sake of being heard. As James Nord, founder of Fohr advises: “Make sure you have something interesting to say and something to add to the conversation — the rest is just noise.”
Raise your hand, join panel discussions, and add value to conversations by positioning yourself as an industry expert.
TIP: While it may be tempting to join rooms with thousands of users, smaller niche rooms often yield a greater potential to get invited on stage.
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#3: Start a Room That Taps into Your Industry Niche
Stage fright be gone — creating a room on Clubhouse is your ticket to success.
Moderating a room lets you go beyond the boardroom and tap into your target audience. It offers a space to talk candidly and unlock valuable insights, all in real-time.
Looking for feedback on your latest product? Host a room, ask questions, and start taking notes!
Here’s how to start a room on Clubhouse:
First, head to your “hallway” and tap “+ Start a Room” at the bottom of your screen.
Tap the “+Add a Topic” to name your room (in 60 characters or less.)
Next, you’ll be prompted with three room options to choose from:
“Open” which is open to the public
“Social” which is only open to users that you follow
“Closed” which is only for users you select
Then hit “Let’s go.”
TIP: Promote the date and time of your room on other social media channels, like Instagram or Twitter, to inform your existing followers and build excitement.
#4: Collaborate with Industry Leaders to Reach New Audiences
When it comes to Clubhouse, two voices are better than one.
The great thing about Clubhouse is how easily you can co-host a club or room with other industry experts in your field.
By partnering with relevant brands and creators, you can leverage their audience and reach a community that is already engaged in your niche.
Take Sarah Lee and Christine Chang who run the beauty brand Glow Recipe. They partnered with body-positive advocate, Tess Holliday on a recent product launch.
(Source: Amoize)
“Listeners were able to have direct access to us and ask questions with tangible takeaways,” says Lee.
“Raw conversations were had about the lack of representation [in the beauty industry] and what brands and companies can do to be better moving forward,” added Chang.
The takeaway? Collaboration is an opportunity to share the mic, increase thought diversity, and build traction within your industry.
TIP: Chat with co-hosts in advance to outline key talking points and get a deeper understanding of their points of view. Clubhouse is a live forum with limited moderation functionality.
now.. It’s like having any talk radio channel you could ever dream of, with “experts” on every topic or just a community, and you can call in and be a guest on a radio show. Lots of goodwill here, good quality content and engagements so far. @joinClubhouse
Whether you cement yourself as a thought leader or leverage an existing brand partnership, using Clubhouse for brand marketing can allow you to connect with your audience on a deeper, more personal level.
Ready to give your business a voice on Clubhouse? Let us know on the @latermedia Instagram account.
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