Ever wonder how your Instagram performance stacks up against your industry peers?
In our free report, we share the average performance metrics (including reach and engagement rate benchmarks) for 30 top industries.
Plus, so much more:
Five industry-specific case studies
Industry performance trends: 2019-2021
Actionable tips on how to improve your metrics
Performance benchmarks by follower size
It’s the ultimate resource to take your social media strategy to the next level in 2022!
Discover the average Instagram reach and engagement rate benchmarks for 30 top industries. Download Later’s free 2022 industry benchmarks report now:
Which Industries Are Featured in Later’s Instagram Industry Benchmark Report 2022?
Our free report includes the average performance metrics, split by follower size, for the following 30 industries:
Animals
Arts and Culture
Design
Education
Entertainment
Family and Children
Fashion Apparel
Finance and Business
Food and Beverage
Health and Wellness
Home Decor and Furnishings
Jewelry and Accessories
Lifestyle
Luxury
Makeup and Beauty
Marketing
Motivation
Music
News and Media
Outdoors and Nature
Personal
Photography
Real Estate and Construction
Religious
Restaurant
Spirituality and Philosophy
Sports and Fitness
Technology
Travel and Tourism
Wedding and Bridal
It also includes deep-dive case studies, with actionable advice from industry experts, for the following industries:
Fashion Apparel, featuring @allegrashaw
Food and Beverage, featuring @alfred and @willedmond
Health and Wellness, featuring @ritual
Home Decor and Furnishings, featuring @thejungalow
Travel and Tourism, featuring @hey_ciara and @1hotels
How to Use Later’s Instagram Industry Benchmarks Report to Inform Your Instagram Strategy
Metrics matter on Instagram — they tell you whether you’re on the right track or not.
But what qualifies as a “good” engagement or reach rate, and how do they differ from industry to industry?
Enter: Later’s Instagram Industry Benchmarks Report.
By analyzing over 63M posts, we calculated the average reach and engagement rates for top 30 industries, split by follower category — so you can accurately benchmark your brand or business and set realistic goals.
Once you’ve got your goals locked in, you can use Later's Instagram Analytics to closely measure how your posts are performing — all in an easy-to-use dashboard.
Later's Instagram Analytics lets you track up to 12 months' worth of Instagram feed posts and stories, so you can see exactly what's performed best and filter by key metrics, such as engagement rate, reach, likes, comments, and more.
It’s the easiest way to get a visual overview of what posts are performing best for your account, so you can tailor your strategy for the best results.
Plus, it’s all available from the comfort of your desktop screen — and you can export all your key Instagram metrics as a CSV file in one click.
Goodbye, copy and pasting stats from your Instagram app!
When it comes to improving your marketing strategy, tracking your metrics is a no-brainer.
By understanding what motivates your audience through Instagram analytics tools, you can better tailor your content for a boost in reach, engagement, and growth on the platform!
Discover the average Instagram reach and engagement rate benchmarks for 30 top industries. Download Later’s free 2022 industry benchmarks report now:
