Big news: Later has acquired Mavely, the Everyday Influencer Platform, in a landmark $250 million deal. This acquisition marks a significant milestone in our mission to revolutionize how marketers and creators work together to drive measurable business outcomes.
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A Game-Changing Partnership
Later’s acquisition of Mavely represents more than just a business transaction — this is about reshaping how creators and brands connect, collaborate, and create value together.
Creators aren't just content makers, they are powerful business partners—and traditional marketing needs a serious upgrade. By combining Later's influencer technology and services with Mavely's extensive network of over 120,000 creators, we're building a powerhouse solution that leverages the richest dataset in the space to drive results for brands.
"Bringing together Mavely and Later is a major step in redefining how marketers and creators work together," says Scott Sutton, CEO of Later. "Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses."
Why Mavely? Their impressive track record speaks for itself. Their network of over 120,000 creators drives over $1 billion in annual GMV across more than 1,400+ major brands, including Nike, Anthropologie, Lululemon, Macy's, Old Navy, and Adidas. This extensive network and proven performance data will now power Later's AI-driven approach to creator marketing (win-win).
What This Means for Brands and Creators
This acquisition brings exciting new capabilities to Later:
For Brands and Marketers:
Find creators that drive sales across products, categories, and brands like yours
Run ROAS-based campaigns with predictable outcomes through Mavely’s network of affiliate creators
Access first-party performance data from Mavely's creator network
Get more predictable, attributable outcomes for creator partnerships
Discover deep insights into creator-driven clicks, orders, and revenue across product SKUs, categories, brands, and retailers
For Creators:
Access more ways to monetize your content and build a sustainable, income-generating business
Start generating commissionable sales the same day you sign up
Partner with a vast network of over 1,400 brands and retailers
Get granular reporting and insights for tracking and optimizing performance
Stack your earning with commissions, bonuses, and brand partnerships
See how we’re helping brands and creators earn more.
Leadership for the Future
We're excited to welcome Mavely's leadership team to Later. Cofounders CEO Evan Wray and CTO Sean O'Brien, and CFO Kevin Kenefick will play key roles in shaping the future direction of our combined company.
"We've always believed in the power of creators to drive authentic engagement and real business outcomes," says Wray. "Joining forces with Later allows us to take this to the next level, creating a more comprehensive platform that delivers value to both creators and marketers."
Looking Ahead
This acquisition reinforces Later's position as the enterprise leader in social media management and influencer marketing. We're committed to continuing our focus on innovation, enhancing creator collaboration, and helping marketers plan, budget, forecast, and deliver measurable results with greater confidence.
Stay tuned for updates as we integrate Mavely's capabilities into the Later platform. We can't wait to show you what's next!
Want to learn more about what this means for your business? Get in touch with our team.
