TL;DR
Mavely is now Later, the same experience you've built your business on, fully integrated into Later.
Your links, commissions, and payout schedule are staying exactly as they are.
You now have access to Later's network of enterprise brand partners, including brands like Nike, Wayfair, and Unilever, and will soon be able to apply to campaign opportunities directly.
Table of Contents
When Later acquired Mavely in January 2025, it was because we saw something special in what creators were building, and we've spent the past year and a half watching you grow and thrive doing what you do best. This community has earned more than $300 million in cumulative payouts, proof of what's possible when creators get paid reliably for work that actually converts.
Today marks the next step in our journey, and it's a bigger one than a new name on your login screen. The experience you've grown your business on is now fully incorporated into Later, making you part of everything Later has built: an influencer marketing engine, a social media management platform, a social commerce infrastructure, and a services team that already works with some of the biggest brands in the world. And this is just the beginning.
In my time leading Creator, I've gotten an up-close look inside the platform. I've heard from creators who built a business by turning their audience into a genuine community, not just followers, who got honest about burnout and came back stronger, and who turned a habit of sharing what they love into their family's full income.
That authenticity, drive, and commitment are what I care most about protecting, and they're exactly what's carrying us forward into this next chapter.
Building one platform for the creator economy
The creator economy is still young, but evolving faster every day. It's being built in real time, by creators, marketers, and brands all trying to create something valuable without breaking what makes it work. What matters to us is building that ecosystem into what it's capable of becoming, and that conviction shaped how we approached bringing these two platforms together.
Growing a creator business used to mean stitching together tools that weren't built to talk to each other. You might run your affiliate links in one place, chase brand partnership opportunities in another, and hope the work you were doing on one side eventually got noticed on the other. Closing that gap is exactly what this integration was built to do.
Bringing Mavely fully into Later means your affiliate performance now lives alongside the same platform where top brands build campaigns, manage their social presence, and decide who to invest in next. There are fewer walls between what you've already proven and the bigger opportunities that proof can unlock.
Full-funnel creator marketing is the future of the creator economy, and you're the reason it works.
Your links just got more powerful
Here's where fully joining Later starts to matter for your income:
Turn affiliate performance into sponsored partnerships: Your links now put you in front of our entire network of enterprise brand partners, including names like Nike, Wayfair, and Unilever. That means more opportunities to be discovered by top brands, and the ability to secure paid partnerships that go well beyond a single affiliate link.
Expand how you earn: Instead of waiting to be discovered, you’ll soon be able to browse and apply to campaign opportunities directly inside the platform, on your own timeline. Two ways to grow your earnings, and neither one requires you to change how you already create.
Track your performance in real time: You'll keep full visibility into your clicks, conversions, and earnings, so you always know what's working and can put more energy behind the content and brands driving your best results, rather than guessing.
What's staying exactly the same
Every link you've ever shared keeps working exactly as it always has. Your links, your commission structure, and your payout schedule are all carrying over into Later untouched. If you've come to count on getting paid on the 1st and the 15th, that's not changing. You'll still get paid faster than most affiliate networks, many of which make creators wait up to 90 days for a payout.
The relationships you've built with our team are staying, too. Whether you've relied on our team for bigger strategy sessions or just needed a quick answer when you had a question, that same level of personal attention is still here.
The logo on the screen is different, but the people behind it are the same ones who've been showing up for you all along.
A bigger team in your corner
Building a creator business can feel like a solo effort, even when it isn't. Being fully part of Later means you get more than tools. You get a support system that shows up in the moments that matter most, including strategic coaching, educational resources, in-person meetups, and press opportunities that can raise your profile beyond your own following.
You also get direct access to Later Social, the platform that helps creators plan, schedule, and post their own content across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and more, all from one organized calendar.
What this means for brand partners
For brand partners who've already built creator commerce programs through Mavely, that work is fully protected, and it's now connected to a much larger creator marketing ecosystem than before. For brands already working with Later, this adds new, measurable ways to run influencer campaigns. Affiliate linking, creator activation, and performance-based partnerships are all inside the platform you already use.
Later is now the single-source platform where brands can find creators, activate them, and see exactly how their content drives real business outcomes, from the first click to the final sale.
What happens next
The best news of all is that you don't need to do anything to make this move. Log in, and everything you've built will be right where you left it, just with the Later name and a lot more opportunities behind it. Over the next few weeks, you'll start to see the new opportunities from Later's brand network show up inside your account, and we'll keep walking you through what that looks like along the way.
What you built on Mavely was inspiring and special, and it's the reason we're so excited you’re joining us in this next chapter with more room to grow than ever before.
If you have questions about the changes, our support team is ready to help.
FAQs
Why is Mavely becoming Later?
We have been one team for a while, and now we are one brand. Every link you have shared has become more powerful, as it is now backed by a bigger platform.
Did Mavely get shut down?
No, Mavely has not been shut down. Your account, links, and earnings will remain exactly as they are. Nothing you have built will go away, as this is the same home with a new name.
Will my commission rates change?
No, your commission rates and brand deals will stay the same. Your trusted tools will remain the same, just with stronger backing behind them.
Will my payment schedule change?
The payment schedule remains the same, occurring on the 1st and the 15th of every month without interruption. While other networks may make you wait 60 to 90 days, we continue to pay faster and more frequently.
What happens to my mave.ly links?
They will remain active and continue to earn, as every link you have already shared will keep working. If anything changes in the future, we will provide you with plenty of notice.
Do I need a new account or app?
You do not need a new account or a password reset; you simply need to update your app to see the new look. This ensures you have one less thing to think about so you can keep focusing on growing your business.
Is my data safe?
Yes, your data is safe, as we maintain the same data and privacy protections with no changes. The way your information is stored and handled has not changed.
What's new for me?
You can look forward to more brand partnerships, more campaign opportunities, and a bigger network behind you. Being part of Later means you have access to leading brands and more ways to maximize your earnings.
Am I on my own figuring this out?
You are not on your own, as the same Creator Success team and support you already know are here to help. You are never navigating this alone, which is the whole point of being part of a larger team. Please reach out for support here.
