5 Takeaways From Social Media Week 2024
Here’s a round-up of the biggest themes, takeaways, and tips we learned in the Big Apple:
#1: Talk Like A Human
A common talking point? Simple: “Talk like a human.”
While it isn’t revelatory, it’s an important reminder, especially with the rise of AI-driven tools.
And when it comes to influencer marketing, users want to hear from real people; it needs to feel authentic.
One platform that’s leaning into storytelling (and content creators) is LinkedIn.
In a session with DeAndre Brown, Melanie English, and Tameka Bazile, they explored how it’s more than a job site: “Calling LinkedIn a job site is like calling Amazon a bookstore. People want to learn and be inspired.”
Read more about LinkedInfluencers here: LinkedIn Influencers: Who They Are & How to Become One
#2: Users Want (Safe) Communities & Connection
In 2024, brands and creators should consider putting more emphasis on community-building — beyond traditional social media platforms.
In many sessions and workshops, speakers discussed building communities where members can more easily talk to each other: using channels like Slack, Substack, and Discord.
And in a conversation with Alphonzo Terrel, the co-founder and CEO of Spill, he shared that the next wave of social platforms will prioritize user safety by doubling down on preventing hate speech and misinformation.
Social media managers = future CMOs? Potentially.
In a lively discussion with Peyton Dix, Rachel Karten, and Jayde Powell, they explored how the role has evolved.
Between the three, they’ve each worked as consultants, strategists, content creators, and social media managers for various brands.
One big takeaway? They think social media managers are finally becoming more respected for their work:
There are now more opportunities to grow in their careers.
In-house content creator roles are being created for specific platforms. Say goodbye to wearing all of the hats; and hello to more defined roles. (Sidebar: salaries still have a way to go).
They can also create their own positions, or branch off on their own — whether it’s freelancing or building a business.
Dream big.
#4: Experiment, Listen, & Learn
Duolingo’s Global Head of Social Media, Katherine Chan, spoke about the importance of using social listening to inform your strategy — acknowledging their SuperBowl spot was inspired by UGC tweets.
But you should also listen to feedback, especially when navigating a crisis.
The brand found themselves in hot water after commenting on a video of Amber Heard’s testimonial, and were called out for making light of a sensitive topic.
While the comment was deleted and an apology made, Duolingo also worked with a consultant to determine standards of practice for their social accounts.
Our team created a free guide about crisis management: How to Manage a Social Media Crisis
Joe Gagliese, co-founder and co-CEO of Viral Nation believes “everyone will become an influencer and creator.”
Well, all you do need is a phone — just look at viral sensation Reesa Teesa, whose 50-part story took TikTok by storm earlier this year.
But it’s more than that. As Joe explained in his session: Social media’s transforming every aspect of the customer journey.
We’re looking up product recommendations on social, and turning to YouTube instead of CNN.
So there you have it: some of the biggest takeaways we learned at Social Media Week.
See you next year!
P.S. Megan Thee Stallion’s favorite platform is Pinterest.
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