In 2025, creators aren’t just chasing trends—they’re shaping them. And increasingly, they’re showing up somewhere new: Threads and LinkedIn.
At first glance, these two platforms couldn’t be more different. Threads is fast, casual, and community-first. LinkedIn is polished, professional, and full of opportunity. But here’s what they have in common: both are growing rapidly, both are getting serious about creators, and both are becoming central to brand and content strategies.
For marketers and creators alike, now’s the time to pay attention.
Threads: Meta’s emerging playground for creators
When Meta launched Threads in July 2023, it was quickly branded the “Twitter alternative.” But its evolution has been uniquely its own. With over 175 million monthly active users as of mid-2024, Threads is quietly becoming the go-to space for creators who want to post more freely—and brands looking to join the conversation.
Why Threads matters to marketers
Real-time storytelling: Threads gives creators a space to share unfiltered thoughts and hot takes. That spontaneity = brand relatability.
Built-in Instagram integration: Sharing between platforms is seamless, lowering the lift for creators—and helping extend campaign reach.
Less noise, more community: With fewer ads and more dialogue-driven content, brands can stand out without shouting.
Pro tip: Threads is great for testing brand voice, launching culture-forward content, or running lightweight creator activations.
LinkedIn: Your next creator collaboration hub
LinkedIn has transformed from resume central to a full-blown content platform—and creators are driving that evolution. From 2021 to 2023, LinkedIn saw a 42% increase in content engagement, with creators publishing everything from carousels and short-form videos to deep-dive thought leadership.
“One of the trends on LinkedIn that I've really loved in the last year is people and companies breaking original news here: Earnings, M&A, big brand launches, funding, and the bread-and-butter executive moves,” Daniel Roth, Editor-in-Chief and VP of Content Development at LinkedIn, said in a 2024 post on the platform. This shift has cemented LinkedIn as a go-to platform where creators don’t just comment on the news—they are the news.
Why LinkedIn matters to marketers
Credibility is currency: LinkedIn creators build trust, not just hype. Perfect for B2B and high-consideration consumer brands.
Evergreen content lives longer: Strong posts can gain traction days—or even weeks—after publishing.
Audience intent is high: Whether you’re targeting decision-makers or side-hustlers, LinkedIn audiences are primed for action.
Pro tip: Partner with LinkedIn creators when launching educational content, whitepaper campaigns, or brand storytelling with depth.
So how do these platforms fit into your strategy?
Threads and LinkedIn serve very different purposes—but that’s exactly why they complement each other in a modern content strategy.
Threads is your real-time channel. It’s a casual, fast-paced space where creators and brands can join cultural conversations, test content ideas, and build community through authentic dialogue. The tone is playful and personal—think less “ad campaign,” more “group chat energy.” It’s ideal for showing brand personality, sharing in-the-moment insights, and connecting with audiences who crave unfiltered content.
LinkedIn, on the other hand, is your credibility channel. It’s where creators establish authority, spark thoughtful discussion, and build lasting relationships through strategic, value-driven content. From educational carousels to career reflections, it’s the place to go deeper. For brands, that means opportunities to partner with creators who can explain complex ideas, drive trust, and speak to audiences with real intent.
When used together, Threads and LinkedIn give you both sides of the storytelling coin—real-time reach and long-term relevance. Whether you’re a marketer planning your next campaign or a creator mapping out your growth, integrating both platforms can help you show up smarter, faster, and more authentically across your audience’s feed.
What makes creators successful on Threads and LinkedIn?
If you’re a creator looking to build influence (and income) on these emerging platforms, success doesn’t look like repurposing TikToks or jumping on viral dances. It’s about leaning into what these platforms uniquely offer, and creating accordingly.
Here’s what’s working now:
For Threads creators:
Embrace your voice: Threads rewards authentic, text-based content. That means hot takes, behind-the-scenes thoughts, WIP updates, and community-first conversation starters.
Post frequently—but casually: High-volume, low-pressure posting wins. Think of it as group chat meets public feed.
Use Threads as your “off-platform” space: Many creators are using Threads to build deeper relationships with followers they met on Instagram or TikTok. It’s the after-party, not the main event—and that’s where intimacy (and loyalty) is built.
Engage, don’t just broadcast: Threads favors community over virality. Comment back, reshare thoughtful replies, and build a tone that feels distinctly you.
For LinkedIn creators:
Lead with value: Educational posts, career insights, and industry takes perform best. It’s less about personal life—more about personal impact.
Show your face (but not just your highlight reel): Authentic photo posts with a strong POV still drive major reach. Pro tip: Try carousels or document uploads—they’re LinkedIn’s best-kept engagement secret.
Consistency builds momentum: Posting once a week? You’re already ahead of most users. But posting 3–5x a week with intentionality? That’s how creators are scaling followings fast.
Optimize your profile: Treat your LinkedIn profile like a landing page. Strong banner image, clear CTA in your bio, featured content up top—it all signals credibility.
Want more reach? Commenting on others’ posts (with substance!) is still one of the fastest ways to grow on LinkedIn.
What this means for brand partnerships
The creator economy isn’t one-size-fits-all—and smart marketers know that success comes from meeting creators (and audiences) where they actually hang out.
Threads creators offer:
In-the-moment relatability: Great for brand voice experiments, cultural commentary, or “unpolished” campaign extensions.
A fresh playground: Fewer ads and less saturation make Threads ideal for test-and-learn initiatives or personality-forward activations.
Organic momentum: With fewer algorithmic roadblocks, creative posts can still reach far—especially when tied to a cultural moment.
LinkedIn creators offer:
Trust and authority: Especially in B2B, finance, education, or wellness verticals, where consumers want insight before influence.
Evergreen content potential: Posts live longer on LinkedIn. A strong post today can still drive engagement weeks later.
High-intent audiences: Whether it’s job-seekers, buyers, or entrepreneurs, LinkedIn users are often mid-funnel by default.
Pro tip for marketers: Add Threads and LinkedIn creators to your influencer briefs—especially for campaigns that aim to educate, build community, or ride real-time trends. Even a single post can drive incremental visibility and diversify your reach.
TL;DR: Diversify your platform strategy
Threads and LinkedIn are no longer “nice to haves”—they’re essential pieces of a modern creator strategy. While each platform plays a different role, together they give creators and brands new ways to connect with audiences in more meaningful, more contextual ways.
As attention spans get shorter and authenticity becomes non-negotiable, these platforms reward the kind of content that feels human. That’s the real opportunity—for creators, marketers, and the brands that bring them together.
Want to discover high-performing creators on Threads or LinkedIn?
Later’s creator marketplace helps you find and partner with the right voices—backed by data, not guesswork. Try Later free for 14 days and see how we can help you elevate your strategy.
