Later Newsroom Archive
Past features and announcements about the social media marketing platform & link in bio tool.
Articles & Press Releases
Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely
Our latest product release helps marketers power their social commerce strategies.
Press Release
![Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely thumbnail]()
Later Launches AI-Enabled Social Listening Tool & Enterprise Solutions
Our next step to building the first-ever Social Revenue Platform.
Press Release
![Thumbnail image for Later Social Listening press release]()
Later CEO Scott Sutton speaks with Food & Wine Magazine about the potential TikTok ban in the U.S.
How the ban could impact food & beverage creators.
Featured Article
![Food & Wine Magazine logo]()
Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer Kwame Appiah
The influencer marketing podcast for fans, creators, & brands 🚀
Press Release
![Beyond Influence podcast logo]()
Later Announces Leadership Transition, Names New CEO
Co-founder Lyle Stevens Assumes Role of Chief Strategy Officer and Scott Sutton Named Chief Executive Officer to Lead Next Phase of Expansion
Press Release
![Later Announces Leadership Transition, Names New CEO thumbnail]()
Later and Mavrck Unite to Help Brands and Influencers Drive Predictable Performance Through Social
The two industry-leading tech companies will now operate as a singular brand.
Press Release
![Later logo]()
Later Launches Integrated AI-powered Caption Writer for Instagram
The new tool allows users to generate Instagram captions in seconds.
Press Release
![Later Launches Integrated AI-powered Caption Writer for Instagram thumbnail]()
Later Tells the Globe & Mail How Chat GPT and AI Can Boost Marketing and Content Strategies
Embracing Chat GPT and AI in marketing is a competitive necessity.
Featured Article
![The Globe and Mail logo]()
Later Tells Inc. How to Embrace Workplace Polarization & Create Middle Ground in Your Company
Roger Patterson, President of Later, on embracing workplace diversity.
Featured Article
![Inc. logo]()
Leading Influencer and Social Media Marketing Platforms Mavrck and Later Unite With Investment From Summit Partners
The joint platform will drive revenue for brands and content creators.
Press Release
![Mavrck logo]()
Later and BuzzFeed Weigh in on the Low Exposure Photo Trend Sweeping Social Media in 2022
The minimalist aesthetic favored by content creators on Instagram.
Featured Article
![Buzzfeed logo]()
Later’s CEO Shares With Entrepreneur Why Former Employees Can Help Businesses During the Great Resignation
How Roger Patterson is turning former employees into advocates.
Featured Article
![Entrepreneur logo]()
Later Ranks on the Deloitte Fast 50 and Fast 500 as Leading Innovators in Technology in 2021
Later is dedicated to empowering SMBs with the right social media tools.
Press Release
![Technology Fast 500 2021 North America]()
Later’s CEO Tells Forbes Adaptation is the Leading Soft Skill to Have in the Today’s Workplace
The visual marketing platform’s founder on the skills entrepreneurs need.
Featured Article
![Forbes logo]()
Later App Featured in Yes! Magazine as a Must-Have Trend & Technology Lifestyle App to Save Time on Social Media
Later is a social media scheduling app that simplifies your life.
Featured Article
![Yes! Magazine logo]()
Later Tells Fast Company How Different Work Models & Company Culture Can Generate Workplace Fairness
Roger Patterson, president & founder of Later on today’s hybrid work model.
Featured Article
![Fast Company logo]()
Later, a Leading Social Media Marketing Platform, Ranks #51 in Globe and Mail's Canada's Top Growing Companies in 2021 by Revenue
The platform leads with 1,164% 3-year revenue growth.
Featured Article
![The Globe and Mail logo]()
Later Tells Inc. Why Gen X & Boomers Need to Adopt TikTok as Part of Their Business' Branding Strategy
Visual marketing platform Later adopted the social media trend early on.
Featured Article
![Inc. logo]()
Later Tells Retail Insider How Brands Can Learn from Social Media Content Creators to Improve Their Ecommerce Business
Loyal followers and niche markets are powering the latest ecomm boom.
Featured Article
![Retail Insider logo]()
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