Upcoming Webinar
Made You Look
Ep. 1 From Cold DM to Creator Partnership
Made You Look is our monthly live conversation series built for marketers who want more than surface-level trend reports. Each session, we invite experts to break down recent influencer campaigns and unpack what made them work—from the insight behind the idea to the creators and the impact.
April 15, 2026 4pm-4:45pm UTC
What you'll learn
We’re kicking off the series by digging into the influencer work that actually made us stop scrolling, the campaigns that felt culturally on-point and creatively sharp.
We’ll break down real campaigns in real time to unpack not just what worked, but how strong creator relationships, thoughtful briefs, and a bit of instinct brought them to life.
In this session, we’ll cover:
The campaigns that hit at the right cultural moment and why timing (and patience) matters
What great briefs actually look like (hint: simple, open, and built for co-creation)
Why the best campaigns don’t feel like ads
How to think about creators across the funnel, from awareness to conversion
The balance between data and instinct when choosing the right creators
Practical ways to think about ROI and how to tell that story to leadership
Think of it as a live campaign teardown: equal parts inspiration, strategy, and real talk from the people doing the work.
Come for the scroll-stopping moments. Leave knowing how to brief, collaborate, and build creator campaigns people actually care about.
Meet the Speakers
Host
Kayla Monis
Later
As the Social and Community Manager at Later, she leads community initiatives and social strategy to connect with creators and brands in meaningful ways. With a background in influencer marketing and creative strategy, she’s passionate about building spaces where creators can grow, learn, and thrive in the digital world.
Panelists
Sarah Whittle
Founder - Unicorn Social
The brain behind billions of views at Crocs, Duolingo, Smosh, TV and more. Sarah Whittle is an award-winning Director, Producer and Strategist that's worked across entertainment, comedy, tech, beauty and CPG brands. In 2024, she was honored on AdAge's 40 Under 40 list and recently left the Duolingo Brand Marketing team to build her own empire (Unicorn Social) advising, directing and performing... You can see her (and her cats) on the internet @rudeunicorns and her internet expert musings on LinkedIn and Substack.
Hitakshi Shah
Senior Influencer Marketing Manager - Duolingo
Hitakshi Shah is the Senior Influencer Marketing Manager at Duolingo. She leads influencer and celebrity partnerships and spearheads global influencer strategy. As a direct result of Hitakshi’s work, Influencer Marketing has proven to be an effective channel to amplify word of mouth and build further social buzz, that reaches beyond the brand's organic social media. As a Gen Z professional, she consistently brings fresh perspectives and seamlessly blends her passion for social media with her day-to-day work.
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