From Scroll to Sale: Turning Creator Content into Business Results

Budgets are tightening. Results matter more than ever. But the creator economy? It's still booming.

The problem: Most influencer strategies stop at awareness, leaving brands with great content but little to show in terms of impact.

Join Later’s very own Kwame Appiah, Head of Influencer Relations, and Meghan Morason, Associate Director of Influencer Strategy, as they show you how to take your influencer marketing further. You’ll learn how to structure creator campaigns that move beyond vanity metrics and actually drive consideration, conversion, and real revenue.

If you're ready to make your creator strategy not just seen, but felt in your bottom line — this is for you.

What You’ll Learn

In this webinar, you’ll discover key strategies for making creator marketing work harder across the entire funnel:

• Build full-funnel creator campaigns: Learn how to align creators to each stage of the customer journey to drive awareness, engagement, and sales.

• Match creators to marketing objectives: Understand how and why selecting the right creators at each stage of the funnel creates a positive impact on your ROI.

• Measure what matters: Get expert insights on the metrics that prove actual impact beyond likes and impressions.

• Future-proof your influencer strategy: Explore how evolving platform trends are reshaping the creator landscape — and what brands must do to stay ahead.

This webinar digs into actionable strategies to transform creator content into full-funnel performance.

You'll learn how to structure smarter campaigns, track full-funnel ROI, and leverage Later’s platform to drive measurable growth across awareness, consideration, and conversion stages.

Sign up today and start making your creator marketing work harder!