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Industry Data

Research-backed insights on the creator economy.

11 Articles

  • 5 min read

    Jan 5, 2026

    Where Are Creator Marketing Budgets Moving in 2026?

    By Sam Lauron

    Where Are Creator Marketing Budgets Moving in 2026?

  • 5 min read

    Dec 16, 2025

    Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

    By Alana Willis

    Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

  • 8 min read

    Dec 12, 2025

    The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025

    By Alana Willis

    The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025

  • 7 min read

    Dec 9, 2025

    What Separates Influencer Marketing Leaders from Everyone Else in 2025?

    By Alana Willis

    Later 2025 State of Influencer Marketing Report now available for download

  • 6 min read

    Nov 25, 2025

    Why Creator Autonomy Drives Better Campaign Results

    By Alana Willis

    Why Creator Autonomy Drives Better Campaign Results

  • 10 min read

    Nov 20, 2025

    What 100+ Creators Said About Using AI in Brand Collaborations

    By Alana Willis

    What 100+ Creators Said About Using AI in Brand Collaborations

  • 15 min read

    Nov 18, 2025

    10 Creator Campaign Metrics Your CEO Actually Cares About

    By Alana Willis

    10 Creator Campaign Metrics Your CEO Actually Cares About

  • 9 min read

    Nov 14, 2025

    The Creator-First Holiday Marketing Guide for Brands

    By Alana Willis

    The Creator-First Holiday Marketing Guide header

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Industry Data

Research-backed insights on the creator economy.

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